we love… ofakind.com

Admittedly, we wish we had launched this ourselves. The folks behind tumblr, the interweb’s collage tool of choice, have just launched ofakind.com. It’s a place for folks to catch new, unique designers and pick up select wares. In their own words:

Of a Kind introduces new designers through a unique combination of storytelling and small batch exclusives.

It’s the opposite of encyclopedic: highly-curated and designed presentations of new(ish) designers. The website spends some time with each designer, getting to know them and hanging out in their hood. By the time you’ve read everything on each designer, you are basically bffs. Which we love. It looks like prices will vary, as will the limited edition items for sale. MO: cute, but quirky.

Their very first sale item, from designer Mandy Coon ($295):

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